Super Natural Wool is a campaign created for The Woolmark Company, a non-profit organisation based in Australia that conducts research, development and marketing on behalf of Australian wool farmers.
To coincide with the release of Aardman Animations’ latest feature length film A Shaun The Sheep Movie: Farmageddon, I was involved in the creation of an educational hub to teach children about the properties and benefits of Australian Merino Wool. Working together with game development studio Koko Digital, we designed and built a website hosting a series of interactive and printed activities along with educational facts about the uses of wool.
Together we designed and built three interactive HTML5 games which worked across desktop and devices. These games taught children about the process of making wool and how important wool is as a natural material across a variety of uses.
Aardman produced a unique video animation for the campaign starring Lu-La, Shaun and the rest of his flock as he tries to help knit clothing to keep warm in space.
We hosted this across four territories translating both the website and activities from English to German, Chinese and Japanese languages.
