Roger W Smith

Agency - Feref

Client - Roger W Smith

Roles - Developer/Digital Producer

Roger W Smith OBE is a British independent watchmaker, famous for being the only person approved by legendary watchmaker George Daniels CBE to build completely handmade watches using the ‘Daniels’ co-axial escapement’ method.

Approaching Feref, Roger tasked us with design and build of a new website. This would serve as a showcase for each series of Roger’s watches, host a biography for ‘The Watchmaker’ and provide a place for news and Roger’s personal thoughts in his journal.

The design incorporates various photographs from renowned British artist Andrew Hall. These provide the backdrop to showcase some of the most intricate and valuable timepieces in the world.

At Roger’s request we also created an interactive animated timeline detailing the life of Roger, his mentor George Daniels and the influence they had on each other in the art of watchmaking.

My roles on the project were to manage design and briefing for the website, any updates and addition of new sections such as the timeline. I was also the lead developer for the website build.

Link - www.rwsmithwatches.com

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