Leading up to the release of Mary Poppins Returns, we were tasked with the creation of print, digital and online marketing materials to promote one of the biggest film releases of the year and a UK premiere at the Royal Albert Hall.
A full suite of digital marketing banners were designed and built for use across Google’s DoubleClick platform with additional suites created for exhibitors Odeon and Vue. Working with Feref’s partner agency Nibbs Events, we were also involved in creating digital email invites for the movie’s UK premiere at the Royal Albert Hall.
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I was involved as part of a team managing contracted designers for the digital and online display banners to help ensure we delivered creative assets to the right specifications for each format.
I was also the lead developer for the HTML5 banners using GreenSock GSAP tools for animation.
After release we adapted the campaign for use in the home entertainment campaign later in 2019.
