Bolly Flex is one of Europe’s leading Bollywood dance companies. Internationally known for creating high impact performances, they have won numerous awards and appeared on popular television shows such as The Generation Game, Strictly Come Dancing and Children in Need.
The company's founder Naz Choudhury tasked us with creating a new digital identity for the company, increasing their online reach and presence.
One of the key themes from Naz was to try and convey the energy and movement of Bollywood dance into the website. To do this, we designed animations to trigger throughout the pages, dynamically revealing content as users explore the site. This was achieved using GreenSock's GSAP tools.
